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Management Board

Tan Sri Datuk Ooi Kee Liang
Executive Director & Chairman
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Tan Sri Datuk Ooi Kee Liang
Executive Director & Chairman
Tan Sri Datuk Ooi started his career in 1994 as a Process Engineer in a Penang based company principally involved in packaging of semiconductors for multinational companies. In 1995, he joined a property development company in Penang as its Marketing & Finance Director where he was responsible for the company’s overall property marketing and finance division. He successfully implemented various innovative marketing programmes which were highly successful with at least 90% sales take up rate. He was later promoted to the position of Chief Executive Officer in 2000. He left the Penang based property developer in 2001 to pursue his own property consultancy business under Ideal Concept Intelligence Sdn Bhd. However, in year 2007, Tan Sri Datuk Ooi scaled down the property consultancy business with the completion of the last project in Cambodia and started focusing on property development for commercial and residential properties on his own.

Through the management and operations of these property development businesses as well as in his property consultancy business, Tan Sri Datuk has accumulated over 23 years’ experience within the property development industry.
Puan Sri Datuk Phor Li Wei
Executive Director
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Puan Sri Datuk Phor Li Wei
Executive Director
Puan Sri Datuk Phor is responsible for overseeing the overall finance, human resource and administrative functions of the Group which include amongst others overseeing the internal control function and corporate planning. She obtained her Bachelor of Science majoring in Accounting from Franklin University, USA in 1995.

Puan Sri Datuk Phor started her career with KPMG Peat Marwick as an Audit Assistant in 1995. In 1997, she joined Astarex Sdn. Bhd., a company principally involved in trading of gold and jewelleries, as its Finance and Administration Manager. In 2001, she joined Ideal Concept Intelligence Sdn. Bhd. as its Executive Director. She is among the pioneers for Ideal Concept Intelligence Sdn. Bhd. and has been instrumental in obtaining the ISO 9001: Quality Management System for Ideal Concept Intelligence Sdn. Bhd. and Ideal Homes Properties Sdn. Bhd. Puan Sri Datuk Phor possesses more than 21 years of hands-on experience in finance and administration. Puan Sri Datuk Phor was appointed to the Board of the Company since 9th September 2014.
Tan Wooi Chuon
Non-Executive Director
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Tan Wooi Chuon
Non-Executive Director
Mr. Tan has four years working experience in an audit firm, five years working experience as a Finance Manager in electronics manufacturing company, four years working experience as a Finance and MIS manager in consumer products manufacturing company and three years working experience as Group Financial Controller of a public company listed on the Nasdaq. He was also appointed to the Board of the Company since 23 October 2013.
Mohtar Bin Abdullah
Non-Executive Director
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Mohtar Bin Abdullah
Non-Executive Director
Encik Mohtar served in Malaysian Civil Service as an Assistant Trade Commissioner of Malaysia in Tokyo, Japan from 1981 to 1989. He assumed the post of Director of Investment, ASEAN Promotion Centre on Trade and Investment in Tokyo from 1991 to 1994. He was attached to MATRADE from 1994 to 2004 where he served as Consul and Trade Commissioner of Malaysia in Milan, Italy from 1994 to 2000 and subsequently based in Jeddah, Saudi Arabia until 2003. His last position in MATRADE was Director of Asia and Africa, Malaysian External Trade Development Corporation. Encik Mohtar was appointed to the Board of the Company since 24 September 2013.
Dato’ Haji Rosly Bin Abas
Non-Executive Director
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Dato’ Haji Rosly Bin Abas
Non-Executive Director
Dato’ Rosly is a retire police officer with over 40 years of experience in the intelligence police force field. He joined the Royal Malaysia Police in 1979 and held various positions in the Malaysian Special Branch throughout his career. Prior to his retirement, he holds the position of Deputy Director I of the Malaysian Special Branch. Dato’ Rosly was appointed to the Board of the Company since 26th April 2021.